A Kickstarter, Summit, New House, Travel… all at the same time

Jul 9, 2024 | Business, Life in Flow

How Period Coaching helped me pull off a Kickstarter, a summit, a move and MORE… without losing sanity!

Let me paint you a picture of a Period Coaching Summit nestled inside the warm embrace of the Period Oracle Card Deck Kickstarter. With a surprise twist of manifesting the beautiful mountain house of our dreams thrown in for good measure. All in FLOW with my menstrual cycle! I am The Period Coach after all!

I’ve been a digital nomad for years. Traveling around the world, coaching, speaking, writing my first nonfiction book The Revolution Will Be Bloody. I co-facilitated workshops, taught in red tents and red yurts – yes a red yurt in the Australian bush! So, I plan my business in harmony with my travel schedule AND in FLOW with my menstrual cycle!

At the end of 2021, we *thought* we knew our travel plans and I built the year with our travel in mind.

I knew that in 2022, I would be launching the Kickstarter for the Period Oracle Deck, and hosting my first annual Period Coaching Summit. After talking with Tash Corbin, my business coach, I decided to nestle the Summit in the middle two weeks of the Kickstarters four week campaign.

This was going to be A LOT. Marketing for two events simultaneously, one that involved over 20 speakers to herd. 

The plan was to spend May and June at The Hottie’s sister’s house. < I have no idea if I got those apostrophes right. We would be in one place, with a bedroom, an office, and a loft space.

Launching the Period Card Kickstarter and the first annual Period Coaching Summit with an office to myself. Using the loft space as a Kickstarter fulfillment area. Room, time, space to launch! Perfect May it is!

But the best laid plans… We ended up NOT being there. Instead we suddenly found out that we needed to find and negotiate buying a house, on the other side of the country, in one of the hottest real estate times in history. But that’s an entirely different story.

How Did I Pull This Off? 

I’m pulling out my journals, menstrual chart, Asana history and my Toggl time tracking reports. I share with you how I managed all of this without:

  •  breaking down
  • pulling all nighters
  • feeling like my hair was on fire
  • burning out
  • overwhelm – ok there were some moments of deep breathing,
  • and most importantly not stressing out my team.

THE TIMELINE as A Period Coach:

It was in July of 2021 that I decided to do the Kickstarter and Summit together in early 2022. Decision made and that’s all that needed to be done.

In September I’d worked out our 2022 travel, at least for the first half of the year and chose May for the Kickstarter/Summit combo since we would have been in a great place for hosting all that at once. 

In October 2021 I started reaching out to the speakers I knew I wanted for the summit.

I set the Asana board up for my team, adding general dates to all the tasks. This was my 4th summit, so I knew what needed to be done, I just needed it somewhere the whole team could access in real time.

I set up the Asana board for the Kickstarter as well. It was my second Kickstarter so I did most of this from memory.

Carrie, one of my part time assistants, started our Kickstarter Slack channel, and set up the launch spreadsheet for the summit. This involved cloning the old summit spreadsheet, then updating the speakers we had so far, their info, the dates, links, etc.

November and December 2021 I wrote the first draft of the booklet that comes with the Period Oracle Card Deck. Contacted the rest of the speakers and finalized the speaker list for the Period Coaching Summit.

We also had the goal of the cards themselves being ready to print in January. Spoiler alert – they were not ready in January!

This takes us to 2022 with 4 months before the Kickstarter goes live.

In January 2022 I got the Kickstarter budget estimated and the financials connected on the back end. I started scheduling the summit speaker interviews. Those would be scattered through January, February and March.

Here’s the TWIST: January 31st Carrie, my VA, who lives in the pacific northwest was going on vacation for basically a month – end of April through mid May. She has a house full of animals including a cat, dog, tortoise, 3 snakes. Her normal sitter moved out of state suddenly. She asked if we’d like to house sit.

Chris and I have always wanted to spend more time in the Pacific Northwest so we were excited at the idea. Plus the timing would have us there with Carrie during the launches in May. That would be perfect! Working with my assistant there in real life. IDEAL.

So we said yes! 

In February I finished the card deck booklet early in the month, or so I thought. While I was in Follicular, Ovulation and a bit of early Luteal, I finished recording the audiobook version of my book The Revolution Will Be Bloody, or so I thought, LOL. Never assume anything is done!

18th we traveled to Florida to visit my parents and enjoy some sunshine for a few weeks. At the end of the month, in Florida, I got the opportunity to sponsor the Los Angeles premier of the movie Business of Birth Control. Which changed ALL the travel plans… thank goddess for Period Coaching!

This is when it gets… messy…

Now we needed to add Los Angeles in for the movie premier. Leaving Florida, driving back to Indianapolis to gather our road trip stuff. Not a huge problem, we’d leave earlier than planned, and we’d still get to Carries in time. 

BUT in March we found out that we needed to buy a house in the Albuquerque area of New Mexico ASAP. That’s a whole other long story, but in this case, it meant we needed to add in a whole other stop in a totally different part of the country. We needed to leave even EARLIER.

So we ran back up to Indianapolis March 11th, I was Day 8 thankfully, and started furiously packing in between working. Before we left the first Period Coaching School certification presentation happened. Carmen was our first brave soul and she knocked it out of the park!

Every year in March I do a free Endometriosis awareness webinar, so I needed to make sure I did it before we left. I held it on the 17th which was Day 14 in my cycle.

In between packing, cleaning, and working we also had to find houses to look at. On the 19th we found some houses we liked. The ones up in the mountains with trees and nature, needed a lot of repair. The houses down in the high desert were in better condition, more move-in ready, but felt so dead. Lots of rocks, cement walls, maybe a tree or two, but not much life. I’ll admit to being worried. 

So we did a dream house list.

Our first draft was pretty good but a few of my friends that had done this before, like Meredith Canaan, had suggestions that made me realize it could be WAY better. One of my Period Coaching School students, Jane, is really good at this so she and I talked about it and I expanded and improved the list with her. Which also reinspired Chris so our final list was pretty epic!

23rd & 24th last minute summit interviews squeezed in, so inspirational! I was moving into Deep Luteal and fortunately these interviews were so inspirational they helped buoy my energy.

We headed west on the 25th, Day 22 for me, and stopped at St Louis arch, Gateway NP as a little fun along a very boring interstate.

On the 26th we made it to Great Sand Dune NP and spent the day there. We hiked up to the tallest sand dune and it was an EPIC view! I admit it took forever, Day 23 isn’t my highest energy for sure LOL. After we came down we saw as much of the park as we could but there wasn’t much left so we headed to Black Canyon NP and made it in time for dinner. 

BC was amazing! Great hiking in the snow, zero service! The road was still closed for the winter but we were able to walk it. It was icy and snowy, so it took us a long time to hike out to the painted wall but we made it! We had lunch and enjoyed the view and hiked back to the car. Again we tried to see some other sights in the park but most of it was closed so we decided to head to Mesa Verde NP.

It’s not far and we made it with a few hours of sunlight left. We drove the whole park to get a feel for it, not a ton of hiking there. We saw the amazing cliff dwellings, went up to the fire watch you could see SO FAR away from up there! It was really beautiful and we learned a lot about the indigenous people who lived there so long ago.

The next morning, on the 28th, we headed to Albuquerque and saw the “red house” which was our favorite at the time. Needed a lot of work, but it was just outside the city, not up the mountains but at least up in the hills a bit. Lot’s of trees which I felt way better about than the desert houses.

When I woke up the next morning I looked through the new houses that had been posted and found one I ADORED. It was way up in the mountains just under 8,000 feet altitude, right next to the National Forest, so there would never be too much building around us. The temp is always 10-15 degrees cooler than down in Albuquerque, with a monsoon season to keep us in water, snow in winter. Summer high temps of 90 F so never really boiling hot but also even in winter the daily temp would be around 40 which is above freezing. And over 300 days of sunshine to keep us in a good mood even in the cold of winter!

Chris and I both wanted to see it first. So we met the real estate agent there first thing with a list of 13 houses we wanted to see. 5 sold before we left the mountain house, by the time we’d seen the second house 2 more had been sold. By the third house another 2 had sold. We only managed to actually see 4 places that day. That’s how quick houses were being sold! So we put an offer in on the mountain house immediately. Fortunately for us only two other people had put offers in. 

We collapsed in bed at the hotel that night, feeling really anxious about the house. Really there was only one we wanted, all the rest were going to be a terrible disappointment after the mountain house. 

The next morning we headed to Arizona. I needed to be there that day to help my biz bestie Meredith, I was her Summit Co-Host!

 April 1st – Day 29

Now I was fully in Deep Luteal and I rarely have a cycle go over 27 days and here I was April 1st, Day 29 and FEELING IT. It was the anxiety of waiting to hear about the offer on the house creating this delay. So co-hosting Meres summit was a great distraction from waiting desperately to find out if our offer was accepted. 

Late evening on April 1st we found out the offer had been accepted! Which was a huge relief but not the end, because there was still an inspection to do, then the final negotiations. 

I really couldn’t do any work, other than co-hosting at this point. My brain was barely working, the endometriosis was flaring up and the anxiety delaying my bleed. So I tried to rest as much as I could, but Chris’s daughter, Miss 6, was staying with us. So I tried my best to stay engaged with her in between summit sessions.

Fortunately on the 3rd I got my period. Which was a relief but also rather painful and all I could do was lay in a dark room to keep the migraine at bay with a hot water bottle keeping the cramps at bay. I had to tap out of Mere’s summit, it was the last day. I got on in the morning to wish everyone my love and let them know I needed to gracefully exit to take care of myself. A beautiful thing about Mere’s community was all the lovely well wishes I got from everyone! Miss 6 came in and drew me a prescription, which was to stay in bed fortunately.

The next day, Day 2, the 4th we drove to Idyllwild, a little place in the mountains of SoCal to stay at our favorite place and get a day of real rest before the LA movie premier! THANK GODDESS!

I spent the 4th and 5th mostly in the hot tub, snacking, napping, and relaxing. Check out isn’t until 11 so we took a leisurely morning on the 6th before heading down the mountain to Los Angeles.

We made it to Los Angeles on the 6th midday.

It was Day 4 and while I was feeling a bit more energy, I was still a bit wiped out. So we had lunch, checked into our hotel, went for dinner, and chiiiiled out!

I woke up on the 7th, Day 5, SO excited for the premier! We had breakfast with my oldest friend Kisha, then went back to relax, nap, and get ready. We were having an early dinner with my friends that were on my list for the movie. Some of them were Period Coaching School students, some were colleagues, and some were Guest Teachers for my school. It was a FAB time.

I had to leave dinner early for a sponsor’s photoshoot. Which was of course awkward at first, meeting everyone, but felt SO GOOD to be there and while I wasn’t fully into follicular the adrenaline definitely carried me through the night.

The next morning on the 8th we got up and headed to Death Valley NP.

I felt like you do after a big event, wiped out, but floating on cloud 9. As we headed out to the land of zero cell reception, I did as much reposting and social media as I could. I wanted to get as much visibility as I could out of this sponsorship. But soon enough we were into the wilderness and I adored being totally unplugged. We explored Death Valley, drove all over it, and camped out there for the night. The stars were incredible.

The 9th we got up and headed to Sequoia & Kings NPs. They were beautiful, and cold! Up top of Sequoia was snowy, while we’d just come from 90 degree Death Valley. It’s always incredible to see how different the land can be in only a half day’s drive. 

That night we drove into Yosemite NP and woke up in the valley. We spent the 10th exploring, hiking and thankfully because we woke up there we beat everyone to the hiking! We basically had the trails to ourselves and that’s super rare in Yosemite. It was such a joyus day, I really could have stayed another day but we had to be in San Francisco the next day so we headed there. We got in late that night, and Chris’s dad is the best. He had a big bubble bath with cocktails waiting for us, the perfect end to a few nights of camping in the heat and cold.

The 11th we spent the day at Chris’s dads’ place in San Francisco. I caught up on a bunch of work, and we went for sushi and books in Japantown. What can I say, we’re nerds, neither of us can resist a bookstore. It was a nice break before we headed back out for what we thought would be three more National Parks.

But as we headed out, there was a massive snow storm at Lassen NP and they closed the park. So we skipped them and headed to Redwood NP.

We got there in the afternoon on the 12th. I was Day 10 and really feeling in Ovulation. We drove all around the park and found the very last camping spot ON THE BEACH. It was raining and foggy and gorgeous! Even though it was raining we spent the 13th in ponchos hiking and exploring the park. I hadn’t been there since 2001 and I didn’t remember much, it was like remembering a dream. I do wish we had stayed but we headed out with the intent of going to Crater Lake, but they ALSO had a massive storm and closed the park!

We ended up at Carries the night of the 14th.

Which turned out to be just fine, I had all that ovulation energy and got a TON of work done over the next few days. I caught up on work, cooked for her family, and got familiar with all the animals I was going to be taking care of.

On the 16th I finished the Summit website. Creating a brand new website was a lot, fortunately next year it will be much easier since we’ll just change the speakers – some will remain- and the dates. I was Day 14 – super clear, great verbal skills so copy editing was at its height. I even had it in me to finalize the swipe copy for the speakers to share about the summit. 

On the 20th I got the first sample card deck, it had flaws but it was so good to hold it!

I got a lot of copy finished for the Kickstarter, had clients, application calls, all sorts of things I couldn’t do easily on the road. We had to pack Chris up to go do paperwork for the house in NM on the 26th. On the 28th I got my period and Chris signed the paperwork! I crashed for a few days doing nothing, all that anxiety about the house had caught up to me and my period. 

 

May! Kickstarter Month! Summit Month! Period Coaching for the Win! Woooo!!

 

This month everything went live. The Kickstarter went live on the 2nd, I worked on the last bits of the summit. At this point everything was ready and all I had to do was show up to promote both the Kickstarter and the Summit and move us across the country LOL.

It was a far easier month, no house anxiety. Instead it was will the Kickstarter succeed, and move anxiety. But we managed to do it all and have a ton of fun along the way! There was a Pearl Jam concert that we had pit tickets for, got all our stuff out of storage in San Diego and moved into the house. Drove back to Indianapolis to get the remainder of our gear and my cat Nugget, brought all that back and finished moving in. Lot’s of painting and decorating, we both have a ton of art.

In the end the Kickstarter was a success! We hit our funding goal and then some. The summit was a blast, super inspiring. All in all it was intense but aside from some moments of overwhelm it was FANTASTIC!

I know this was a LOT! I hope you can see that building all of this, for the first time, in the middle of all this chaos CAN BE DONE, when you tap into your FLOW!

If you think you have impossible goals I’m here to tell you – NO YOU DON’T!

Anything and everything is possible when your cycle is your aide, not your enemy!

 

If you want to increase your productivity and work with flow grab my free productivity workbook here: https://stasha.kartra.com/page/PWLP

Ready to become a Period Coach? Learn more here https://periodcoachingschool.com/become-a-certified-period-coach/

Book a time to chat with me here: https://stasha.kartra.com/calendar/ApplicationChat